Guide to the A.V. Metler Correspondence relating to Antiquarian Bookman advertisement
A.V. Metler Correspondence relating to Antiquarian Bookman advertisement
1 box;  items, 9 x 15 cm and smaller; .25 linear feet
A group of 30 reply cards from North American booksellers to Dallas bookman, A. V. Metler, in response to his 5 Jan. 1952 advertisement in Antiquarian Bookman for a free listing in the forthcoming "A tourist's guide to the book dealers of North America."
Collection is open for research use. Copyright restrictions may apply; please contact repository for requests for copying and for authorization to publish, quote, or reproduce the materials.
[Description and date of item], [Box/folder number], A.V. Metler Correspondence relating to Antiquarian Bookman advertisement, 1952-1962.
About the Finding Aid:
This finding aid was prepared by Allison Hughes in Microsoft Word at the Grolier Club, September 2017.
Purchased by Margolis and Moss in April 2011.
A.V. Metler was a Dallas-based bookman who took out an advertisement in Antiquarian Bookman on January 5 1952 for a free listing in the forthcoming "A tourist's guide to the book dealers of North America." It appears that this book was never published.
Scope and Content Note:
A group of 30 reply cards from North American booksellers to A. V. Metler, in response to his Antiquarian Bookman advertising for a free listing in his forthcoming bookseller guide. Reply cards contain booksellers' addresses, wants and specialties. Some contain additional information such as opening hours. Also includes photocopy of the advertisement from the 5 Jan. 1952 issue.
Collection also contains seven additional pieces of ephemera, including a postcard (1 Jan. 1962, Colorado Springs) from F. A. Merrick to A. V. Metler containing quotes for books; business cards from Edward Morril & Son and Aldredge Book Store (Dallas, Texas); an advertisement for Stanley Vestal's Queen of Cowtowns, Dodge City (New York, 1952) from McMurray's bookshop (Dallas, Texas); a postcard (6 Feb. 1952) to Metler from J. Marvin Hunter Jr. of The Baird Star responding to a research inquiry; and two pieces of correspondence between Metler and dealer Cecil W. Perry (3 Jan. 1952 & 8 Feb. 1952) about paper dolls consigned to Perry by Metler but later returned.
Booksellers represented in reply cards include: America's Book Shop (New York, NY) -- Argonaut Book Shop (San Francisco, Calif.) -- Argosy Book Stores (New York, NY) -- Isaiah Berger (Brooklyn, NY) -- Harold Brody (New Haven, Conn.) -- Dawson's Book Shop (Los Angeles, Calif.) -- De Freitas Book Store (Oakland, Calif.) -- H. H. Evans Books (San Francisco, Calif.) -- Howard & Helen Ford (Colebrook, Conn.) -- Frank Goldman (Philadelphia, Penn.) -- Greenwich Book Shop (Greenwich, Conn.) -- Helicon Books (Philadelphia, Penn.) -- J. F. Hoffman Book Shop (Pittsford, VT) -- Charles Horn (Fresno, Calif.) -- Harold R. Johnson (Sutton, NH). Also include: Kruse Bookstore (Kansas City, MO) -- Ernest C. Miller (Warren, Penn.) -- Edward Morrill & Son (Cambridge, Mass.) -- S. Penner (Brooklyn, NY) -- Raymond H. Rarick (Oneonta, NY) -- Walter A. Rawnsley (Balto, MD) -- Readex Book Exchange (Salem, Ohio) -- J. E. Reynolds (Van Nuys, Calif.) -- Franklin D. Roosevelt Bookania (Chicago, Ill.) -- Dale R. Smith (Minneapolis, Minn.) -- Smith's (West Chester, Penn.) -- J. Sobol (New York, NY) -- Thompson Book Shop (VT) -- I. Warshaw (New York, NY) -- J. B. Yatter (Los Angeles, Calif.).
Booksellers and bookselling--United States--20th century.
Booksellers and bookselling--Correspondence.
Collection arrived loose in no discernible order. Reply cards were arranged alphabetically according to bookseller by the archivist into 30 folders; miscellaneous ephemera were grouped together into one additional folder.